19th Ave New York, NY 95822, USA



We use a combination of constantly evolving methodologies – Lean Startup, Growth Hacking, and our own FITFO Methodology. Methodologies are constantly adapted based on what we learn.

Figure it the fuck out

FITFO is a term credited to the military that stands for “Figure It The Fuck Out”.

We adopted this term because it encompasses how we do things.

FITFO involves everyone, at all levels, of every organisation.

It is a problem-solving methodology that aims for excellence at every opportunity.

The goal of FITFO is not simply to reduce or avoid errors, but rather to achieve excellence through a leader-leader behaviour model.

Lean Startup

Eric Ries’ Lean Startup offers a scientific approach to creating and managing startups.

This method teaches you how to steer a startup, when to change direction, and when to keep at it.

It aims to shorten development cycles and find out as early as possible whether a proposed business idea is viable.

Learn what customers really want, not what they say they want, or what we think they should want.

Growth Hacking

A marketing strategy that employs rapid experimentation across multiple channels and product development paths to determine the best way to grow and scale a business.

1.Simplicity is key
2.Create a product people actually want
3.Don’t target everybody
4.Pirate Metrics – AARRR: Acquisition, Activation, Revenue, Retention, Referral
5.Improve continuously

Growth Hacking strategies allow you to maximise movement through the sales and marketing funnels with limited budgets.

You do you...

Spend more time and resources on the things you do best, while you trust us to do the things we do best – develop, manage, market, and support custom software.